If you turn on your TV this Super Bowl Sunday, you may just see Gwyneth Paltrow biting into her vagina candle.
And yes, that’s what you’re supposed to be seeing.
The satirical idea is part of a new advertisement for Uber Eats’s upcoming service, Uber Don’t Eats.
The new delivery service, available for customers on February 13th, will feature the ability to get more than just food delivered to their doors.
Uber Eats app users will now be able to get household items delivered
In Paltrow’s ad for the company, she is seen biting her This Smells Like My Vagina candle, a $75 candle that can be found on the Goop website. The candle, which gained quite the attention during its original release, is described to “put us in mind of fantasy, seduction, and a sophisticated warmth.”
In the commercial bit, Paltrow bites into her candle and says, “This candle tastes funny. Not bad, but funny.”
Even though it has been years since Paltrow released her original vagina candle, the commercial has people remembering and talking about it again. This, along with the new candle she announced on January 20th, is sure to boost her candle sales in the coming weeks. The new product is titled Hands Off My Vagina and was released in honor of the anniversary of Roe v. Wade.
Along with Paltrow, new ads also feature Trevor Noah and Jennifer Coolidge
The Uber Eats game day teasers, set to air on February 13th during the game, will also include the famous comedian and actress.
In Trevor Noah‘s ad, he pulls a stick of deodorant out of his delivered paper bag and takes a bite. The instant regret and look of “oh, that’s not food” shows on his face immediately after chewing.
The last advertisement that Uber Eats released includes popular actress Jennifer Coolidge.
In her bit, Coolidge pulls a tube of lipstick out of her bag and says, “Lipstick delivered with Uber Eats?” She takes a bite and follows with the hilarious line, “Tastes like purple!”
She then reaches back into the bag, grabs a makeup brush, and you guessed it – bites the top right off.
“I love this!” She exclaims as she walks away.
Uber, which was simply a mobility and car service provider app released in 2009, has evolved immensely over the years. In August 2014, the company released Uber Eats, which gave users the ability to get food delivered to the location of their choosing. With the convenience of ordering, paying, and even tracking exactly where the delivery is right on the app, it became one of the top food delivery services quickly after launching.
Now with the expansion and convenience of getting household items delivered to their doors, users are sure to have an even better experience with the new Uber Don’t Eats.
Be sure to check out the release of the three advertisements during the Super Bowl LVI next Sunday on NBC.