Richie Hawtin proudly presents for 2015: CNTRL:Individuality & Creativity In Technology-Based Music, a college campus tour.
Beginning April 15 in Boston, MA at Berklee College of Music and Middle East Downstairs, this innovative, inventive, and immersive experience will touch down at colleges and hot spots in eight major college markets across North America before finishing up in Los Angeles April 25th at UCLA and the Hollywood Palladium.
In 2012, CNTRL established a groundbreaking model of daytime lectures on music, technology, and their intersection and nighttime performances that proved to be a first for the genre. Now, that template expands and evolves for 2015, hitting more markets across the country along the way. Once again, the brand allows attendees a new kind of insight into the music in addition to a powerful and potent concert that literally places the day’s words in motion.
This time around, the enlightening musical happening confidently lives up to its title of “Individuality & Creativity In Technology-Based Music.” Featuring Ean Golden of DJ TechTools as seminar moderator, the day basically functions as a college for future electronic music stars. Guitar Center in the U.S. and Moog Audio in Canada will run a five hour technology marketplace , offering students exclusive discounts on participating brands while lectures are happening. Each sponsor will be unveiling and flaunting new products. Technology companies participating are: AIAIAI / Beatport / DJ Techtools / Funktion One / Little Bits / Livid / Pioneer / Roland / Splice / Subpac / Traktor (Native Instruments)
At the centerpiece of CNTRL: Individuality & Creativity In Technology-Based Music, there is an hour-long masterclass, produced and hosted by one of the world’s premier electronic music schools Point Blank Music School. The day culminates on a discussion with Richie Hawtin, Ean Golden, and DJs at each respective date as well as special guest speakers. For example, Grimes will join the tour for a discussion in Los Angeles. As Claire Boucher, she has performed at Hawtin’s Enter.Ibiza in the past. At night, attendees get to witness everything come to life during a fiery gig by CNTRL’s namesake and a myriad of top artists and revolving line-up, depending on the city.
“Berklee has always been about teaching the music of our time, and with so much of the sound of contemporary music shaped by technology, it’s an important part of what we do here. Richie Hawtin has been a pioneer in using technology not only to create music, but to reach out to audiences and shape the tools used by other musicians. He’s a natural fit for what we do here at Berklee,” says Michael Bierylo, Chair, Electronic Production and Design, Berklee College of Music. “CNTRL has been a great way for our students to learn directly from working professionals at the top of their game, and it’s been a natural extension of their classroom studies. We are proud to work with Richie and the CNTRL tour.”
About the tour, Ean Golden adds, “CNTRL is a collection of inspiring artists who have taken control of their career and forged original paths through the music industry. By going out on the road and directly speaking to fans, this tour will move aspiring artists to find their own voice, and believe in the possibility of success, even if it doesn’t fit the typical music molds of today.”