This week on Shark Tank sees millennial cult clothing brand The Style Club pitch for investment — but where can you buy their clothes?
Owner and founder Hilary Novelle Hahn, 30, from Pittsburgh, PA, features on the show as she tries to get the sharks to back her business based on its appeal to millennial and Generation Z teenage girls.
The Style Club has started getting a big following thanks to the way it uses underground social media stars to help develop its image.
The brand promotes itself on being a company that helps spread positivity, peace and unity, as well as female empowerment and inclusivity…and making those ideals stylish.
They have already created collections with a number of Hollywood starlets including Sophie Tweed Simmons, the daughter of Kiss frontman Gene Simmons, and actress and singer G Hannelius, who rose to fame in various series on Disney Channel.
In October last year G Hannelius hosted a slumber party live on Periscope to help promote one of the brand’s ranges.
Several big stars have also already started talking about The Style Club’s products, including Vanessa Hudgens, Bethany Mota and Justin Bieber.
The Style Club’s clothes include everything from t-shirts to baseball caps, hooded tops and bomber jackets.
They feature messages that help to empower girls and young women, like ‘Girl Power’, ‘Heartbreaker’, ‘Love Club’, ‘Vote Love’, and ‘Babes Who Vote’.
On Shark Tank, founder Hilary appears with two models to try and win over the six sharks on the episode: Daymond John, Mark Cuban, Lori Greiner, Robert Herjavec, Barbara Corcoran and Kevin O’Leary.
You can currently buy The Style Club products in Urban Outfitters, Nordstrom and on The Style Club website.
Prices currently range from $12 to $88.
The Style Club features on the November 4 episode of Shark Tank at 9/8c on ABC.